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- ITALY: Red Cross response
Italian Red Cross rescuers with specialist equipment and sniffer dogs are continuing to search through the rubble of the Italian earthquake disaster in the hope of finding survivors.
- FINANCE: Africa inclusion
CSR effort will offer financial inclusion services to two million farmers in Kenya and Rwanda.
- PHONES RESEARCH: Recycling appeal
Mobile phone providers need to do more to support the recycling of unwanted phones, and there should be an easier way to repair a new smartphone if it becomes damaged, say consumers.
- SUSTAINABILITY: Livestock farming tool
New interactive tool launched to help livestock farmers in developing countries, improve their productivity and reduce greenhouse gas emissions.
- ENVIRONMENT: Russian USA partnership
A charity funded Russian USA non-profit partnership is using geolocation technology to map the habits of an epic migratory wading bird.
- BEE CONSERVATION: Neonicotinoid appeal
Charity appeals to maintain ban on neonicotinoid insecticides as new report links usage to wild bee decline across England.
LONDON MARATHON: Record breakers
23/04/2012 by Alan Cole in the UK
Count Dracula, hula hooper, panto horse cross finishing line, in exceptional showcase for charity fundraising
A collection of professional and amateur athletes have celebrated the 2012 London marathon in record-breaking style, the event raising millions of pounds for charity...
The world's biggest annual fundraising event continues to live up to its high profile with a number of records being broken by fun loving athletes, many of them raising funds for chosen charities.
Organisers have announced 29 new record-breaking entries in the Guinness Book of Records, including the fastest marathon dressed as a book character (Count Dracula) by David Stone.
Other record breaking efforts entering the Guinness book include the fastest marathon jester, fairy, Roman soldier, monk, insect, and nun...
Some of the most entertaining marathon runners were Billy and Tom Casserley, the fastest marathon in a two-person pantomime costume (panto horse) fundraising for Help the Hospices, and George and Charley Phillips the official Guinness World Record holders for the fastest marathon runners on stilts.
Sasha Kenney, a record breaker for the fastest marathon hula hooping raised over £2,000 for the NSPCC.
Other notable fundraisers were 11-year-old meningitis amputee Lydia Cross raising money for Help for Heroes and WheelPower. MP Ed Balls raised cash for Whizzkids and Action for Stammering Children...
In fact it was quite a day for celebrity spotting with Gordon Ramsay raising money for The Scottish Spina Bifida Association, Will Young raising money for Catch 22, Nell McAndrew supporting Cancer Research UK and Ivan Masso supporting the charity I CAN amongst numerous other celebrity runners.
Some of the other charities benefiting from fundraising efforts this year include WaterAid, Action for Children, Variety, RNIB, Asthma UK, WellChild and hundreds of others.
There is no comparable marathon event like the London marathon for charity fundraising. Since 1981 it has raised £557.8 million and that's not including this year's race which is expected to generate tens of millions more for UK and international charities...
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Written and edited in London and Geneva All Xperedon news articles are original and are written by the Xperedon news team. The team is headed in the UK by Alan Cole, an experienced award-winning journalist and copywriter. Alan has previously worked in-house for UK publishers, Pearson Media (Financial Times) and Northcliffe Newspapers, among others, and is an accredited member of the National Union of Journalists, UK.
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