The Duchess of Cambridge attended The UK's Creative Industries Reception at the Royal Academy of Arts, London, as part of the British Government's GREAT campaign...

The UK's Creative Industries Reception was supported by The Founders Forum, a non-profit pro entrepreneur group; and is part of the new GREAT campaign which seeks to promote UK heritage and culture, especially while the spotlight is on the UK for the Olympics and the Diamond Jubilee year...

Kate Middleton met British Prime Minister David Cameron at the event as well as the Royal Academy’s President Christopher Le Brun...

The GREAT campaign launched last year in New York showcases the UK’s incredible historical legacy including some of the world’s most fantastical castles including Dover Castle, that is supported by the National Heritage charity foundation...

The campaign also supports the UK’s history of innovation in culture, business and technology which it seeks to back for the future...

Recent feedback from a survey of global business leaders said that 44 per cent of business people who had seen the campaign, which includes striking landmarks and imagery, said: "the advertising motivated them to do business with the UK..."

The campaign has been backed by Prince Harry, Victoria Beckham, Lewis Hamilton, Sir Richard Branson, Paul Smith, Vivienne Westwood, Andrew Flintoff and others...

The Duchess of Cambridge mingled with some 800 culture and business bods on Monday July 30, at the UK's Creative Industries Reception in London, including representatives of leading creative companies...

A series of global business events are also being hosted by the British Business Embassy during the six weeks of the London Olympic and Paralympic Games...

The event was put together by The Founders Forum, a non-profit group dedicated to supporting a global community for entrepreneurs and business leaders in media, culture and technology, with links to the UK...

The network event in which Bob Geldof, Piers Morgan and Ricky Gervais were also amongst those attending is the highest profile solo event for Kate Middleton so far since she took on official royal duties earlier this year...

Kate Middleton, who took on official patron roles for the charities: East Anglia's Children's Hospices, Action on Addiction, The Art Room and the National Portrait Gallery, made her first solo public address formally opening the Treehouse Hospice in Ipswich, East Anglia in March...