The USA non-profit that campaigns for a smaller state, lower taxes and greater economic freedoms for Americans, continues to confirm its presence as the leading organisation linked to the grass-roots Tea Party movement in the USA...

The number of Facebook likes is hard data in terms of social media policy success; and so the FreedomWorks org that trains volunteers, supports campaigns and encourages networking amongst supporters has shown itself to be a quality purveyor of the medium...

The non-profit group has made a target-driven social media policy a crucial part of its campaigning agenda, with an appeal to supporters to help it build up its likes on Facebook, which is of course, the biggest social media network online...

FreedomWorks' emergence through the two million likes stage today (August 2) on Facebook confirms its status as the biggest tea party affiliated campaign group on Facebook...

And FreedomWorks is now one of the biggest non-profit organisations on Facebook too, with only a few non-profit organisations bigger, including Invisible Children that runs the Kony 2012 campaign (3,174,799 likes) and Wikileaks (2,089,154 likes) – although Wikileaks is self-described and does not have official non-profit status...

And also Zynga.org (2,616,494 likes) is bigger, the charitable wing of Zynga games, that has raised more than $10 million for international charities including Save the Children and Water.org...

The non-profit FreedomWorks also continues to be one of the fastest growing non-profits on Facebook, currently attracting approx 20,000 new likes each week...

FreedomWorks explains that building up Facebook fans has been a major part of the organisation’s online strategy...

The org has encouraged its supporters to help it reach the next milestone of Facebook success; whether it be one million or two million likes, and presumably now three million likes...

It promotes social media likes building because with such a big audience explains FreedomWorks Online Media Analyst John Campbell...it is almost guaranteed that "the average Facebook user visiting our page will discover at least one friend in their network is a fan of our organisation and the principles that it stands for..."

The pro-freedom org that promotes fiscal responsibility and individual liberty... says it recognises social media networks as great tools for grass-roots organisations that do not want to be excessively bureaucratic or authoritarian...

They are ideal for promoting people-driven politics and campaigning as opposed to political cabals and closed shops because they encourage two way communications and are accessible...

The non-profit has also stated the role of its social media policy is to "engage this large audience of politically minded Americans..." with an emphasis on translating online enthusiasm into: "boots-on-the-ground action in 2012..."

The organisation's successful strategy provides a clear social media lesson about having clear goals in online social media operations, as well as organisational goals, and carrying them out with clear purpose that is related to core aims in the real world, i.e. grass-roots support and action for FreedomWorks' community driven campaigning in this case...

This includes recent successes including support for children’s educational reform in Pennsylvania, the legislature there recently passing a tax credit bill that will pay for students to attend the school that best fits their educational needs...

The reform followed FreedomWorks grass-roots campaigns to advance school choice utilising a network of 35,000 activists...

According to national figures Pennsylvania spends almost $14,000 per student each year, yet well under half of its students are not proficient in reading and maths. FreedomWorks members are pushing for more educational reforms in Pennsylvania that push up standards...

Further evidence the organisation’s campaign for people driven politics, appears to be gathering momentum offline as well as on...