The charity fundraising and volunteering non-profit org has been experiencing a revival in interest in recent years...

However, the registered charity received an additional boost earlier in the year when the Duchess of Cambridge, Kate Middleton, joined the Association as a volunteer...

Kate Middleton's volunteering role for the scouts was announced as part of her increasing commitment to charities as a newly paid up member of the royals...

An advertising campaign is now being run across the Discovery Network highlighting how more adults can contribute to their communities KM style by volunteering with the scouts...

Kate Middleton who has been helping out at local cub packs and beaver colonies in Wales where she has a home, and around the UK, as an occasional helper - has been seen as a major recruitment aid for scouting, a movement which promotes all kinds of positive, practical, social and civic responsibility skills amongst young people...

The Duchess of Cambridge also met scouts in Leicester earlier in the year at a scout event...

However, despite the growing interest in joining the scouts from youngsters, an upward trend that has been developing for a number years, there is still a shortage of adult volunteers...

There are currently 33,000 young people on the waiting list in the UK to join the scouts, due to a lack of adult volunteers to supervise them...

A Scout Association spokesman said: "The 30-second advert has been created as part of our partnership with Discovery... and highlights how adults can make a difference to young people's lives by volunteering..."

The charity says the partnership to recruit new leaders is a great combination and celebrates a mutual love of the outdoors... as well as adventure and exploring the natural world...

"Our partnership started through the Scout Pioneer Activity Badge, which is sponsored by Discovery and aims to inspire young people to learn by doing..." a spokesperson added...

Scout membership in the UK stands at approximately 500,000 boys and girls, along with the tens of thousands more youngsters eager to join... and is dependent on the positive contributions of adult group leaders...

Kate Middleton, is one of approximately 40,000 female leaders in the UK scout movement, for instance, who contribute regular hours to the organisation on a flexible basis...

Commitments from volunteers to the youth movement that supports young people with constructive activities can vary from helping a handful of times a year to most weeks...

Scouting is a proven organisation that helps young people develop positive skills.

It's not just rhetoric, research suggests that scouting really does make a difference to young people's lives... with a recent study revealing that 87 per cent of young people saying scouting helped them to contribute to their local communities as active citizens...