Black Sabbath bass player Terence ‘Geezer’ Butler is the latest celebrity to challenge Fortnum & Mason over its record of selling Foie Gras...

Butler, as bassist, lyricist and co-founder of Black Sabbath, is famous for his contribution to the development of heavy rock and heavy metal...

The heavy duty rocker is now backing the charity PETA’s campaign against Foie Gras, the fatty liver foodstuff that is made from force feeding ducks and geese...

Its production is banned in the UK and over 12 other countries because it is considered cruel...

Prince Charles famously banned Foie Gras from royal menus...

And while many leading department stores choose not to stock the product in the UK... including Harvey Nichols and Selfridges; however Fortnum & Mason in London, continues to do so...

Butler has expressed his support for PETA’s celebrity focused campaign aimed at Fortnum & Mason...

Butler, Geezer to his fans, sent a letter from his West Hollywood home calling on Fortnum & Mason's Chief Executive, Ewan Venters, to take the foodstuff off its shelves...

"... I'm not afraid to make some noise, especially when it comes to issues of cruelty to animals...” writes Mr Butler...

The British rocker is also calling on family, friends and fans to stay away from Fortnum's until they stop selling Foie Gras...

The rocker’s stance follows his viewing of a PETA undercover video that revealed the plight of birds whose livers are caused to swell up to ten times their normal size, causing them pain and distress...

Butler’s appeal adds to those of many celebrities who are backing the PETA campaign targeting the store, including Roger Moore, Ricky Gervais, Twiggy, and Bill Oddie who have all written to Fortnum & Mason...

The appeal for the store to abandon its sale of Foie Gras is also backed by other animal welfare charities, including the Royal Society for the Prevention of Cruelty to Animals (RSPCA), and Compassion in World Farming...

The campaign against Foie Gras continues to build momentum with the public...

However, the introduction of Black Sabbath legend Butler, suggests it can expect to become even louder from now on...